Selena’s Boutiques & Clothing Line Showed Off Another Side Of Her.
Selena Quintanilla was much more than a singer; she was also a businesswoman with her own clothing line and a chain of boutiques, as portrayed in Part 2 of Selena: The Series.
According to the Houston Chronicle, the Selena Etc.
stores sold Selena memorabilia and clothes, some of which were designed by Selena herself.
The boutiques also offered salon services, making them a one-stop shop for fans looking to replicate their icon’s style.
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Per Texas Monthly, Selena opened both of her Texas stores (one in her hometown of Corpus Christi and one in San Antonio) in 1994, after she won a Grammy for Best Mexican-American Album and her career exploded.
Yolanda Saldivar, the founder of Selena’s official fan club, later began running the boutiques.
But after she allegedly stole money from the businesses and was fired in 1995, things took a fatal turn.

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